Dieter Wiesner's name is well known throughout the worldwide merchandising and licensing industry since more than 20 years. He has also made a name for himself as a successful business manager for several music artists and professional athletes which quickly lead him beyond German and European borders.

In 1996 Dieter Wiesner got to work with pop superstar Michael Jackson, who had just launched his world tour at that time. Wiesner had the idea to release a special beverage with Jackson's name, logo and likeness on. During the massive tour Michael Jackson intensified the collaboration with Wiesner.

Dieter Wiesner attended most of the concerts during the tour and designed new business ventures for the pop icon.

In 2002 Wiesner became his personal manager on Jackson's request.

Moreover Dieter Wiesner oversees the career of new offspring talents. Since 2010 Wiesner is General Manager for the well known English boyband M4.

The entire M4 team is currently working on the first bunch of releases in Europe including the single release "Sick and Tired" as well as a brandnew studio album which is due for release in 2011.

Dieter Wiesner is currently living in Germany. Since Michael Jackson's death he is in close contact with the Jackson Family in the United States. Since 2009 he also serves as business and merchandising advisor to Toonpool, a worldwide network for comics, toons, and animated video featuring more than 2000 artists.